A360 Recruiting Resource Center

These videos capture key benefits to promote Advisor360 as a differentiator for prospective advisor candidates.

For easy reference, the vignettes are bucketed into three benefits themes: "Evolution of Technology”, “Growing your Business” and “Manage your Business" as well as which ones can be targeted to new advisors vs. experienced advisors base on our recruiting research.

The following table can assist in determining which videos to share with new and experienced advisors. Use the links within the table to share one video at a time.

Video	Theme	For Experienced Advisors	For New Advisors
Future of Fintech, How A360 Brings Technologies Together	Evolution of Technology in Financial Services		✔
Proven Productivity	Evolution of Technology in Financial Services	✔	✔
4 Stages of True Integration	Evolution of Technology in Financial Services	✔	✔
CRM System	Growing your business while Partnering with A360	✔	✔
Client 360 Customizable Dashboard	Growing your business while Partnering with A360	✔	✔
Value of Financial Planning	Growing your business while Partnering with A360	✔	✔
MSA Master Service Agreement	Growing your business while Partnering with A360	✔
Reporting One Click Annual Review	Growing your business while Partnering with A360	✔
Practice 360 Customizable Dashboard	Manage Your Business with A360	✔	✔
Benefits of Improved Workflow	Manage Your Business with A360	✔
Insurance Dashboard View	Manage Your Business with A360	✔	✔
Storage, Books and Records	Manage Your Business with A360	✔	✔
Global Update	Manage Your Business with A360	✔	✔

Evolution of Technology in Financial Services

Growing your business while Partnering with A360

Manage Your Business with A360

Social Media
The new 7 Hearsay digital media posts (Tag Advisor360), are geared to help differentiate your firm and attract prospective advisor candidates. The messages highlight themes of interest to new advisors such as Innovation/Technology, Making an Impact and a Strong Career Path as well as to experienced advisor such as Productivity, Innovation and Holistic Planning for their Clients. Once you click on the post, each one has a note identifying who, a new or experienced advisor, is the best audience.

Hearsay Instructions

Contact Us

For recruiting questions email recruitment@massmutual.com

For general inquiries email marketingdeployment@massmutual.com